The aim of the campaign was to raise awareness of Mini Babybel and capture the attention of their target audience in major cities across Spain.The campaign took advantage of the powerful combination of Programmatic Digital-Out-of-Home and Mobile to deliver an impactful and engaging campaign in Madrid, Barcelona, Valencia, Bilbao and Seville. The DOOH campaign ran across 1900 screens delivering over 9 million impressions. Additionally 2 million impressions were delivered by the mobile retargeting campaign, boosting coverage and audience engagement.

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What was the result? Significant sales uplift was seen in all cities where the campaign ran when compared to the same period the year before. In conclusion, an omnichannel campaign that demonstrated the power of location intelligence to not only efficiently build brand engagement but also effectively drive sales.