Resource Library

Taptap Digital announces the appointment of Olivia Adams and Rob Morrison as Sales Directors in the UK. Adams and Morrison will focus on driving new business and expanding advertiser and agency relationships to support ambitious expansion plans in the UK.

In our last blog, “Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas” we dove into the first two parts of our 4-phase area-based marketing approach. The first phase is Audience, where we define and discover your ideal audience using 100s of on and offline georeferenced datasets which is then followed by phase 2 Area, where we select focus areas using affinity levels to identify where your ideal customers are concentrated. Now, in this second instalment, we will explore the next two phases of Media and Moments and how they can help deliver a more efficient and effective CTV campaign.

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home. According to Magnite Research, 78% of households across the UK, Germany, France, Italy and Spain watch CTV.

Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital, a leading area-based omnichannel marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies, announces the expansion of their business into Kenya and Nigeria, two of the fast-growing markets in the region.