Resource Library

Stay up to date with the latest news, trends and insights

FEATURED

Taptap Trends with Programmatic Spain

In this section, you'll find interviews driven by Taptap in collaboration with PROGRAMMATIC SPAIN, where major advertisers explore trends and the future of digital marketing.

DISCOVER

AI Audience Finder

See how effortless it is to harness the power of AI to identify and target the ideal audience for your brand with Taptap AI Audience Finder.

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CTV Reimagined

Simplify your CTV with an area-based approach. Build rich audiences with 100s of on and offline data points including your first party data all unified by location.

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Drive To Store+

Introducing Drive To Store+, a new solution that boosts in-store visits by connecting the consumer journey from sofa to store.

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Geo Lookalikes

Taptap Digital Geo lookalikes analyse traits of high performing areas and identify similar locations, helping you replicate proven success in new areas with new audiences without unique IDs or cookies.

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14 de julio de 2025

Harnessing the Power of Real Life Context in Modern Advertising

In an ever-evolving digital landscape, the concept of contextual advertising remains as critical as ever. Historically, context was defined by content adjacency, such as placing a car ad in the auto section of a newspaper. Fast forward to today, and the definition needs to expand to accommodate the multifaceted nature of modern consumers. Enter the innovative strategy of "Real Life Context."

4 de junio de 2025

Taptap Digital Launches Total Retail to connect brand advertising to retail media for a smarter sofa to store strategy

Taptap Digital, the area-based marketing platform powered by location intelligence, has launched Total Retail, a breakthrough solution designed to help FMCG advertisers drive meaningful retail outcomes by bridging the gap between brand advertising and retail media.

5 de junio de 2025

Connecting brand advertising to retail media for a smarter sofa to store strategy with Total Retail

In today’s competitive market, retail media is a cornerstone of FMCG (Fast-Moving Consumer Goods) marketing. With the rise of retail media networks (RMNs), brands have focused heavily on maximising ROI within in-store and onsite environments like retailer websites and apps. But as these spaces become increasingly saturated, FMCG brands face the challenge of extending their impact. This is where Total Retail comes in, offering a solution that complements your retail media investments without competing with your point-of-sale focused budgets.

22 de abril de 2025

Demand More from Connected TV: 3 Ways to Maximise its Impact within an Omnichannel Strategy

Connected TV (CTV) has revolutionised the way we consume content and how brands interact with their audiences. We all recognise the value it brings, but the real question is: how can we maximise its impact? Let's explore three ways that can make CTV more effective and efficient within an omnichannel strategy.

18 de marzo de 2025

Taptap announces appointment of Dom Woolfe as Vice President Sales and Country Lead, UK

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

2 de febrero de 2025

Demand More from Your Contextual Advertising

Context is all around us, encompassing not just what we watch or the content we consume, but our entire environment both online and offline. This environment is constantly changing, and by capturing and analysing these changes, advertisers can dramatically enhance the impact of every impression.

20 de enero de 2025

Retail Media: From Sofa to Store

Everything happens somewhere and this is particularly true when it comes to purchases. Wherever you make a purchase, whether it be a product or service or purchased in a physical store or online, the transaction takes place in a specific location.

10 de enero de 2025

How the AI revolution will transform programmatic campaigns in 2025

Artificial Intelligence and Machine Learning are no longer just buzzwords; they have evolved into powerful tools with real-world applications that are transforming the programmatic advertising landscape today.

25 de noviembre de 2025

Cinemark and Publicis Groupe transform digital advertising in Lima with an innovative DOOH campaign.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.