Bel Group and Publicis unlock omnichannel performance with prDOOH and mobile

Babybel owners Bel Group and their agency Publicis partnered with Taptap Digital to deliver an omnichannel campaign that leveraged prDOOH and mobile powered by location intelligence.

MobileprDOOH

9M+

impressions delivered across DOOH screens

2M+

impressions via mobile retargeting

Objetive

To raise brand awareness of Mini Babybel among adults aged 18+ in major Spanish cities and drive real-world engagement with targeted, location-based creative.

Solution

Bel Group, with agency partner Publicis, launched an omnichannel campaign in Madrid, Barcelona, Valencia, Bilbao and Seville, powered by Taptap's location intelligence platform.

Using geospatial data, audiences were identified by age and behavioural interests such as Food & Drink, Arts & Entertainment and News & Sports. These insights were used to cluster DOOH screens near and to extend impact, a mobile retargeting layer was activated for users previously exposed to the DOOH. This dual-channel approach reinforced messaging and improved frequency.

Results

TO BE COMPLETED

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