Full funnel solutions to meet your needs from branding to conversion - in store or online. Plan, activate and measure in one place, the Sonata Platform by Taptap.
One platform for your entire buy. Make strategic, data driven decisions about your media channels according to your KPIs and the context of your activation. Understand how to use an omnichannel strategy to engage with your consumer wherever they are and how your media mix can work together for even better outcomes and efficiencies. Connect your online and offline media activations.
Use data to inform your full funnel strategies. Consumer behavior is constantly changing and we need data that captures these changes to guarantee relevant and effective media activations. The Sonata data ecosystem brings together historical and fresh data, as it is generated, to offer full funnel solutions that adapt to consumer behavior in real time and generate better results.
Drive to store strategies that go beyond geotargeting or geofencing. Our solutions build a drive to store funnel from awareness to purchase while creating strategic touch points along the way. They bridge the gap between brick and mortar stores and ecommerce as the distinction between these groups of shoppers is disappearing as digitalization accelerates. Generate proximity and store traffic and measure the lift driven by your campaign with first or third party attribution.
OOH is a powerful medium but can be challenging to truly measure, adapt or include in an omnichannel strategy. Taptap has developed solutions designed to overcome each of these challenges for more connected and data driven OOH and programmatic Digital OOH.
