Taptap Digital and JCDecaux take further strides together towards the digitalization of outdoor media through a digital out of home (DOOH) campaign with BricoDepot and their agency, Spark Foundry (part of the Publicis family), in Spain.
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients.
What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?
SMEs play a huge role in the local economy, but have trouble accessing capital in order to scale.
bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets.
Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients.
Taptap has put together top insights for retailers in advance of Black Friday and the holiday season this year from leading industry research and proprietary platform data. We outline how new retail solution packages can help advertisers tailor strategies to these behavioral trends.
Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets.
In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?
Scaling data through location achieves more visibility and better results for brands.
We are living in a world where more data than ever is available - both for us to use but also about us.
We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns.
SMEs play a huge role in the local economy, but have trouble accessing capital in order to scale.
Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform.
OOH campaign achieves 50% on-target reach as measured by geospatial data. BEAT activates digital campaign to connect with audiences not covered by OOH venues
See how a large telecommunications advertiser leveraged Social Extension and machine learning optimization to drive qualified traffic.
See how Woolworths, a leading retailer, leverages Taptap Retail Solutions for two very different business units to great success.
Taptap conducted a series of A / B testing to put Sonata M.O.R.E., multivariable machine learning performance optimization, to the test.
Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign.
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns.
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
TAPTAP is thrilled to be recognized by Gartner in its Emerging Technologies: Emergence Cycle for NLP Intelligent Applications and Text Analytics research report which evaluates the application and development of natural language processing and machine learning technologies across several industries, advertising and marketing among them.
The Social Extension channel in the Sonata DSP lets you serve your social media creatives and promoted content on inventory outside of social media platforms.
At TAPTAP, we are constantly working to build solutions that help our clients leverage innovative technology and data analysis as they pursue efficiency and performance in not…
The need for all organizations (public and private) to behave in a socially responsible manner should be a general requirement in today’s society. Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community.
Como partners preferentes de las grandes agencias de medios y anunciantes, TAPTAP cuenta con un consolidado posicionamiento en el mercado mexicano. En el actual contexto, las marcas se enfrentan a un nuevo consumidor cuyos tradicionales puntos de contacto se modifican.
Taptap Digital and JCDecaux take further strides together towards the digitalization of outdoor media through a digital out of home (DOOH) campaign with BricoDepot and their agency, Spark Foundry (part of the Publicis family), in Spain.
VideoSense by Haptter allows incorporation and synchronization of vibration and touch technology for mobile devices and tablets, with image and sound for videos. The format was developed and registered by GLEEMLABS experts, who under the Haptter® brand, have been researching and developing solutions and new...
TAPTAP presenta una iniciativa innovadora de formación dirigida a profesionales de comunicación, marketing y publicidad en el que se muestran las novedades tecnológicas del sector publicitario y las estrategias de data mobile-centric. El curso muestra de forma práctica las posibilidades del digital marketing y el ecosistema publicitario, analizando casos de éxito reales alcanzados con Sonata, la plataforma
TAPTAP reaches an agreement with global outdoor advertising giant Clear Channel Outdoor incorporating TAPTAP’s Sonata Audience Extension within Clear Channel’s LatAm product portfolio in order to maximize engagement between brands and targeted audiences.
TAPTAP has successfully consolidated its presence in the Peruvian advertising industry with the opening of its Lima office.Sonata, TAPTAP’s mobile marketing platform, offers the highest audience profiling accuracy, contextual activation, and measuring of physical/digital attribution in digital advertising campaigns.
TAPTAP’s initiative brings with great success a series of laid-back courses aimed at small groups of advertising professionals from agencies and advertisers showing the technological innovations of the programmatic advertising sector and the new opportunities posed by innovative mobile-centric data strategies.
For the new Heinz campaign, OMD and TAPTAP are creating a rich media creative concept that enhances the user’s engagement with the creative piece. The use of the mobile medium to enhance the interaction of the brand with the…
