While buying DOOH is becoming more advanced, it is still a relatively limited process. Most programmatic DSPs are not fully adapted to the DOOH ecosystem, and there is not an abundance of up to date information available to make buying decisions in (or near) real time. Marketers mostly rely on third party data providers to supply nonspecific audience data, which is often the best alternative. But what if we could build on this data for more informed decision making?
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
After 11 years with the same logo since day one, it was time for a change!
TAPTAP is thrilled to be recognized by Gartner in its Emerging Technologies: Emergence Cycle for NLP Intelligent Applications and Text Analytics research report which evaluates the application and development of natural language processing and machine learning technologies across several industries, advertising and marketing among them.
TAPTAP outperforms both competition and benchmarks to help Burger King deliver the Big King XXL burger with dynamic creative and precise location.
The Social Extension channel in the Sonata DSP lets you serve your social media creatives and promoted content on inventory outside of social media platforms.
At TAPTAP, we are constantly working to build solutions that help our clients leverage innovative technology and data analysis as they pursue efficiency and performance in not…
While buying DOOH is becoming more advanced, it is still a relatively limited process. Most programmatic DSPs are not fully adapted to the DOOH ecosystem, and there is not an abundance of up to date information available to make buying decisions in (or near) real time. Marketers mostly rely on third party data providers to supply nonspecific audience data, which is often the best alternative. But what if we could build on this data for more informed decision making?
After 11 years with the same logo since day one, it was time for a change!
En 2017, a nivel global la inversión publicitaria en medios digitales será, por primera vez en la historia, mayor que la que en TV. Como es de suponer, a medida que los anunciantes incrementan su inversión en digital estos hacen más y mejores preguntas buscando la eficacia
Mobile Marketer There has been a lot of talk lately about how to improve the mobile experience – and yet we also continue to see updates on how many brands are using mobile in an innovative manner to interact with their customers. So what is the gap?
GeoMarketing Last week I attended a Roundtable session hosted by PluggedIn BD where thought leaders within mobile gathered to debate the what, why, and how to’s of mobile engagement strategy. This was a timely topic given the latest news and announcements about ad blocking strategies and the “end of advertising” as we know it that have made headlines...
As I opened up my new Apple Watch (the pink version, of course), I was nothing short of a child in a candy store. I could not control my excitement! I had given up wearing a watch about 5 years ago since I found myself just looking at my phone (which is always on me) for the time. I remember
Mobile Marketer Beacons offer a unique opportunity to leverage proximity data for deeper, actionable customer insights, but so far too many marketers are focused on using the technology as another promotional engine, threatening to undermine its potential if consumers get overwhelmed and turn off the notifications.
TAPTAP outperforms both competition and benchmarks to help Burger King deliver the Big King XXL burger with dynamic creative and precise location.
The goal of the UNOde50 Christmas campaign was to increase mobile-user traffic to its physical stores in Madrid and Barcelona. The advertising campaign on mobile devices was geotagged around points of sale and supports which made up the outdoor circuit.
Publicis Groupe and TAPTAP Colombia develop a Mobile Out-of-Home strategy for Cinecolor that enriches the physical impacts of outdoor advertising with digital impacts, allowing users to access more information about film premieres nationwide.
TAPTAP, the leading technological multinational in digital advertising, conjointly with LatinBrands, presents the new Mercedes-Benz Class A Sport Edition. The mobile-centric strategy draws from an innovative, creative format that allows you to live the experience of sitting at the controls of the new Mercedes-Benz Motorsport Edition A200.
MINI, along with Wink and TAPTAP’s technology, launch with the MINI Countryman, an all-terrain advertising model that adapt the versatility of this model to the user's context.MINI has achieved a x7 increase in campaign engagement,<span style="font-weight: 400;"> with respect to typical weekday results.
Interactiva Mediacom’s strategy in tandem with TAPTAP’s data-driven Sonata platform, has enabled deep video immersion for Beefeater. Beefeater has established a customized cluster with TAPTAP technology, identifying users akin to the brand, for providing them a unique video immersion
The advertising strategy developed by Renault for smartphones and tablets in October 2016 has relied on the strategy of OMD and the support of TAPTAP Networks as its sole technology partner.
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
TAPTAP is thrilled to be recognized by Gartner in its Emerging Technologies: Emergence Cycle for NLP Intelligent Applications and Text Analytics research report which evaluates the application and development of natural language processing and machine learning technologies across several industries, advertising and marketing among them.
The Social Extension channel in the Sonata DSP lets you serve your social media creatives and promoted content on inventory outside of social media platforms.
At TAPTAP, we are constantly working to build solutions that help our clients leverage innovative technology and data analysis as they pursue efficiency and performance in not…
The need for all organizations (public and private) to behave in a socially responsible manner should be a general requirement in today’s society. Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community.
Como partners preferentes de las grandes agencias de medios y anunciantes, TAPTAP cuenta con un consolidado posicionamiento en el mercado mexicano. En el actual contexto, las marcas se enfrentan a un nuevo consumidor cuyos tradicionales puntos de contacto se modifican.
In May 2020, TAPTAP released a study in collaboration with the University Carlos III of Madrid that used our geospatial technology, Sonata LI, to analyze the evolution of the pandemic in Spain through mobility and other behavioral indicators.
TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers
TAPTAP has successfully consolidated its presence in the Peruvian advertising industry with the opening of its Lima office.Sonata, TAPTAP’s mobile marketing platform, offers the highest audience profiling accuracy, contextual activation, and measuring of physical/digital attribution in digital advertising campaigns.
TAPTAP’s initiative brings with great success a series of laid-back courses aimed at small groups of advertising professionals from agencies and advertisers showing the technological innovations of the programmatic advertising sector and the new opportunities posed by innovative mobile-centric data strategies.
For the new Heinz campaign, OMD and TAPTAP are creating a rich media creative concept that enhances the user’s engagement with the creative piece. The use of the mobile medium to enhance the interaction of the brand with the…
TAPTAP and AppNexus have reached an agreement for the integration of premium display and video advertising inventory on the Sonata platform. The Sonata platform, developed by TAPTAP, is the first platform which allows advertisers to plan, activate and measure...
TAPTAP’s Sonata Platform integrates Integral Ad Science technology to enable intelligent pre-bid targeting for viewability on mobile advertising campaigns, whilst effectively protecting from ad fraud. TAPTAP, the leading mobile-centric engagement company for brands, has partnered with Integral Science (IAS) to measure the viewability of ad impressions
Mindshare and TAPTAP have developed a strategy to enrich the physical impact of external advertising with digital elements, allowing users to access more information on film premieres, for Universal Pictures.
