While buying DOOH is becoming more advanced, it is still a relatively limited process. Most programmatic DSPs are not fully adapted to the DOOH ecosystem, and there is not an abundance of up to date information available to make buying decisions in (or near) real time. Marketers mostly rely on third party data providers to supply nonspecific audience data, which is often the best alternative. But what if we could build on this data for more informed decision making?
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
After 11 years with the same logo since day one, it was time for a change!
TAPTAP is thrilled to be recognized by Gartner in its Emerging Technologies: Emergence Cycle for NLP Intelligent Applications and Text Analytics research report which evaluates the application and development of natural language processing and machine learning technologies across several industries, advertising and marketing among them.
TAPTAP outperforms both competition and benchmarks to help Burger King deliver the Big King XXL burger with dynamic creative and precise location.
The Social Extension channel in the Sonata DSP lets you serve your social media creatives and promoted content on inventory outside of social media platforms.
At TAPTAP, we are constantly working to build solutions that help our clients leverage innovative technology and data analysis as they pursue efficiency and performance in not…
While buying DOOH is becoming more advanced, it is still a relatively limited process. Most programmatic DSPs are not fully adapted to the DOOH ecosystem, and there is not an abundance of up to date information available to make buying decisions in (or near) real time. Marketers mostly rely on third party data providers to supply nonspecific audience data, which is often the best alternative. But what if we could build on this data for more informed decision making?
After 11 years with the same logo since day one, it was time for a change!
En 2017, a nivel global la inversión publicitaria en medios digitales será, por primera vez en la historia, mayor que la que en TV. Como es de suponer, a medida que los anunciantes incrementan su inversión en digital estos hacen más y mejores preguntas buscando la eficacia
Mobile Marketer There has been a lot of talk lately about how to improve the mobile experience – and yet we also continue to see updates on how many brands are using mobile in an innovative manner to interact with their customers. So what is the gap?
GeoMarketing Last week I attended a Roundtable session hosted by PluggedIn BD where thought leaders within mobile gathered to debate the what, why, and how to’s of mobile engagement strategy. This was a timely topic given the latest news and announcements about ad blocking strategies and the “end of advertising” as we know it that have made headlines...
As I opened up my new Apple Watch (the pink version, of course), I was nothing short of a child in a candy store. I could not control my excitement! I had given up wearing a watch about 5 years ago since I found myself just looking at my phone (which is always on me) for the time. I remember
Mobile Marketer Beacons offer a unique opportunity to leverage proximity data for deeper, actionable customer insights, but so far too many marketers are focused on using the technology as another promotional engine, threatening to undermine its potential if consumers get overwhelmed and turn off the notifications.
TAPTAP outperforms both competition and benchmarks to help Burger King deliver the Big King XXL burger with dynamic creative and precise location.
The goal of the UNOde50 Christmas campaign was to increase mobile-user traffic to its physical stores in Madrid and Barcelona. The advertising campaign on mobile devices was geotagged around points of sale and supports which made up the outdoor circuit.
Publicis Groupe and TAPTAP Colombia develop a Mobile Out-of-Home strategy for Cinecolor that enriches the physical impacts of outdoor advertising with digital impacts, allowing users to access more information about film premieres nationwide.
TAPTAP, the leading technological multinational in digital advertising, conjointly with LatinBrands, presents the new Mercedes-Benz Class A Sport Edition. The mobile-centric strategy draws from an innovative, creative format that allows you to live the experience of sitting at the controls of the new Mercedes-Benz Motorsport Edition A200.
MINI, along with Wink and TAPTAP’s technology, launch with the MINI Countryman, an all-terrain advertising model that adapt the versatility of this model to the user's context.MINI has achieved a x7 increase in campaign engagement,<span style="font-weight: 400;"> with respect to typical weekday results.
Interactiva Mediacom’s strategy in tandem with TAPTAP’s data-driven Sonata platform, has enabled deep video immersion for Beefeater. Beefeater has established a customized cluster with TAPTAP technology, identifying users akin to the brand, for providing them a unique video immersion
The advertising strategy developed by Renault for smartphones and tablets in October 2016 has relied on the strategy of OMD and the support of TAPTAP Networks as its sole technology partner.
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
TAPTAP Digital and PM Precision, the data and programmatic trading hub of Publicis Media, bolster their relationship with a renewal of an annual partnership launched in 2019. The 2020 initiative will span 10 countries in LATAM and locations in Miami.
TAPTAP Digital is now up and running in the United Kingdom. We are fortunate to have continued our expansion in these tough and unpredictable times due to tireless efforts of our team and partners.
As advertising becomes more sophisticated and audience attention increasingly scarce, data has emerged as an integral part of any successful outcome; however, as the volume of available data grows in size and complexity, it becomes harder to manage and leverage.
Álvaro Rodríguez, sales director de TAPTAP Digital participó en el debate de FOA BCN 2019: "El futuro de la publicidad" para poner puntos sobre la mesa acerca del futuro de la publicidad.
Tras su intervención en el I-COM Global 2019 de la mano de Turespaña, el CEO explica las oportunidades que ofrece Location Intelligence para las marcas y explica los planes de futuro de TAPTAP.
The way in which digital media is bought and sold has changed dramatically in recent years. The programmatic advertising ecosystem has gone from being an experimental technology, to being the epicenter of all decisions that are made in advertising transactions.
TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers
Zeotap’s deterministic sociodemographic data has been made available, based on actual use of applications in Mexico, Argentina, Colombia, Chile, Peru and Brazil.
COFIDES grants a total of 645,000 euros to consolidate the commercial implementation of TAPTAP in LATAM. TAPTAP, the Spanish leader in advertising technology, will have the financial backing of COFIDES for its commercial expansion in Chile and Colombia.
TAPTAP and Hearst have reached a collaborative agreement for marketing advertising inventory, certifying the highest standards of brand safety. Sonata, TAPTAP’s digital advertising platform, will allow profiling and activation of enriched audiences in Hearst’s Mobile Apps inventory.
VideoSense by Haptter allows incorporation and synchronization of vibration and touch technology for mobile devices and tablets, with image and sound for videos. The format was developed and registered by GLEEMLABS experts, who under the Haptter® brand, have been researching and developing solutions and new...
TAPTAP presenta una iniciativa innovadora de formación dirigida a profesionales de comunicación, marketing y publicidad en el que se muestran las novedades tecnológicas del sector publicitario y las estrategias de data mobile-centric. El curso muestra de forma práctica las posibilidades del digital marketing y el ecosistema publicitario, analizando casos de éxito reales alcanzados con Sonata, la plataforma
TAPTAP reaches an agreement with global outdoor advertising giant Clear Channel Outdoor incorporating TAPTAP’s Sonata Audience Extension within Clear Channel’s LatAm product portfolio in order to maximize engagement between brands and targeted audiences.
