Taptap Digital and JCDecaux take further strides together towards the digitalization of outdoor media through a digital out of home (DOOH) campaign with BricoDepot and their agency, Spark Foundry (part of the Publicis family), in Spain.
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients.
What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?
SMEs play a huge role in the local economy, but have trouble accessing capital in order to scale.
bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets.
Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients.
Taptap has put together top insights for retailers in advance of Black Friday and the holiday season this year from leading industry research and proprietary platform data. We outline how new retail solution packages can help advertisers tailor strategies to these behavioral trends.
Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets.
In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?
Scaling data through location achieves more visibility and better results for brands.
We are living in a world where more data than ever is available - both for us to use but also about us.
We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns.
SMEs play a huge role in the local economy, but have trouble accessing capital in order to scale.
Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform.
OOH campaign achieves 50% on-target reach as measured by geospatial data. BEAT activates digital campaign to connect with audiences not covered by OOH venues
See how a large telecommunications advertiser leveraged Social Extension and machine learning optimization to drive qualified traffic.
See how Woolworths, a leading retailer, leverages Taptap Retail Solutions for two very different business units to great success.
Taptap conducted a series of A / B testing to put Sonata M.O.R.E., multivariable machine learning performance optimization, to the test.
Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign.
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns.
In May 2020, TAPTAP released a study in collaboration with the University Carlos III of Madrid that used our geospatial technology, Sonata LI, to analyze the evolution of the pandemic in Spain through mobility and other behavioral indicators.
TAPTAP Digital and PM Precision, the data and programmatic trading hub of Publicis Media, bolster their relationship with a renewal of an annual partnership launched in 2019. The 2020 initiative will span 10 countries in LATAM and locations in Miami.
TAPTAP Digital is now up and running in the United Kingdom. We are fortunate to have continued our expansion in these tough and unpredictable times due to tireless efforts of our team and partners.
As advertising becomes more sophisticated and audience attention increasingly scarce, data has emerged as an integral part of any successful outcome; however, as the volume of available data grows in size and complexity, it becomes harder to manage and leverage.
Álvaro Rodríguez, sales director de TAPTAP Digital participó en el debate de FOA BCN 2019: "El futuro de la publicidad" para poner puntos sobre la mesa acerca del futuro de la publicidad.
Tras su intervención en el I-COM Global 2019 de la mano de Turespaña, el CEO explica las oportunidades que ofrece Location Intelligence para las marcas y explica los planes de futuro de TAPTAP.
Taptap Digital and JCDecaux take further strides together towards the digitalization of outdoor media through a digital out of home (DOOH) campaign with BricoDepot and their agency, Spark Foundry (part of the Publicis family), in Spain.
What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?
bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets.
TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers
Zeotap’s deterministic sociodemographic data has been made available, based on actual use of applications in Mexico, Argentina, Colombia, Chile, Peru and Brazil.
COFIDES grants a total of 645,000 euros to consolidate the commercial implementation of TAPTAP in LATAM. TAPTAP, the Spanish leader in advertising technology, will have the financial backing of COFIDES for its commercial expansion in Chile and Colombia.
TAPTAP and Hearst have reached a collaborative agreement for marketing advertising inventory, certifying the highest standards of brand safety. Sonata, TAPTAP’s digital advertising platform, will allow profiling and activation of enriched audiences in Hearst’s Mobile Apps inventory.
