Decathlon Chile had several goals for their Bio Bio campaign - creating awareness for a new store opening, generating traffic and achieving customer loyalty
Taptap Digital and JCDecaux take further strides together towards the digitalization of outdoor media through a digital out of home (DOOH) campaign with BricoDepot and their agency, Spark Foundry (part of the Publicis family), in Spain.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients.
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns.
What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?
SMEs play a huge role in the local economy, but have trouble accessing capital in order to scale.
bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets.
Taptap has launched a new agency partnership program which aims to create a more personalized and strategic approach for key clients.
Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform.
Taptap has put together top insights for retailers in advance of Black Friday and the holiday season this year from leading industry research and proprietary platform data. We outline how new retail solution packages can help advertisers tailor strategies to these behavioral trends.
Officially verified! Publicis EMEA has awarded Taptap Digital and our Sonata Platform with Verified Partner status in the EMEA markets.
In an already fiercely competitive ad tech marketplace, what sets one platform apart from another?
Scaling data through location achieves more visibility and better results for brands.
We are living in a world where more data than ever is available - both for us to use but also about us.
Decathlon Chile had several goals for their Bio Bio campaign - creating awareness for a new store opening, generating traffic and achieving customer loyalty
TAPTAP outperforms both competition and benchmarks to help Burger King deliver the Big King XXL burger with dynamic creative and precise location.
The goal of the UNOde50 Christmas campaign was to increase mobile-user traffic to its physical stores in Madrid and Barcelona. The advertising campaign on mobile devices was geotagged around points of sale and supports which made up the outdoor circuit.
Publicis Groupe and TAPTAP Colombia develop a Mobile Out-of-Home strategy for Cinecolor that enriches the physical impacts of outdoor advertising with digital impacts, allowing users to access more information about film premieres nationwide.
TAPTAP, the leading technological multinational in digital advertising, conjointly with LatinBrands, presents the new Mercedes-Benz Class A Sport Edition. The mobile-centric strategy draws from an innovative, creative format that allows you to live the experience of sitting at the controls of the new Mercedes-Benz Motorsport Edition A200.
MINI, along with Wink and TAPTAP’s technology, launch with the MINI Countryman, an all-terrain advertising model that adapt the versatility of this model to the user's context.MINI has achieved a x7 increase in campaign engagement,<span style="font-weight: 400;"> with respect to typical weekday results.
Interactiva Mediacom’s strategy in tandem with TAPTAP’s data-driven Sonata platform, has enabled deep video immersion for Beefeater. Beefeater has established a customized cluster with TAPTAP technology, identifying users akin to the brand, for providing them a unique video immersion
Next View is a new cost per completed view solution from the Sonata platform designed for widespread video campaigns.
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
TAPTAP is thrilled to be recognized by Gartner in its Emerging Technologies: Emergence Cycle for NLP Intelligent Applications and Text Analytics research report which evaluates the application and development of natural language processing and machine learning technologies across several industries, advertising and marketing among them.
The Social Extension channel in the Sonata DSP lets you serve your social media creatives and promoted content on inventory outside of social media platforms.
At TAPTAP, we are constantly working to build solutions that help our clients leverage innovative technology and data analysis as they pursue efficiency and performance in not…
The need for all organizations (public and private) to behave in a socially responsible manner should be a general requirement in today’s society. Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community.
Como partners preferentes de las grandes agencias de medios y anunciantes, TAPTAP cuenta con un consolidado posicionamiento en el mercado mexicano. En el actual contexto, las marcas se enfrentan a un nuevo consumidor cuyos tradicionales puntos de contacto se modifican.
Taptap Digital and JCDecaux take further strides together towards the digitalization of outdoor media through a digital out of home (DOOH) campaign with BricoDepot and their agency, Spark Foundry (part of the Publicis family), in Spain.
What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?
bd-capital’s operational expertise and international capabilities will support the TAPTAP team as they continue to disrupt the digital advertising market by accelerating growth among agencies and advertisers through new solutions and technology, while continuing growth in international markets.
TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers
Zeotap’s deterministic sociodemographic data has been made available, based on actual use of applications in Mexico, Argentina, Colombia, Chile, Peru and Brazil.
COFIDES grants a total of 645,000 euros to consolidate the commercial implementation of TAPTAP in LATAM. TAPTAP, the Spanish leader in advertising technology, will have the financial backing of COFIDES for its commercial expansion in Chile and Colombia.
TAPTAP and Hearst have reached a collaborative agreement for marketing advertising inventory, certifying the highest standards of brand safety. Sonata, TAPTAP’s digital advertising platform, will allow profiling and activation of enriched audiences in Hearst’s Mobile Apps inventory.
