We are living in a world where more data than ever is available - both for us to use but also about us.
Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign.
We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns.
While buying DOOH is becoming more advanced, it is still a relatively limited process. Most programmatic DSPs are not fully adapted to the DOOH ecosystem, and there is not an abundance of up to date information available to make buying decisions in (or near) real time. Marketers mostly rely on third party data providers to supply nonspecific audience data, which is often the best alternative. But what if we could build on this data for more informed decision making?
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
After 11 years with the same logo since day one, it was time for a change!
TAPTAP is thrilled to be recognized by Gartner in its Emerging Technologies: Emergence Cycle for NLP Intelligent Applications and Text Analytics research report which evaluates the application and development of natural language processing and machine learning technologies across several industries, advertising and marketing among them.
We are living in a world where more data than ever is available - both for us to use but also about us.
We are excited to announce that VIOOH supply can now be accessed through the Sonata omnichannel DSP by Taptap, giving advertisers new tools and extensive reach for DOOH campaigns.
While buying DOOH is becoming more advanced, it is still a relatively limited process. Most programmatic DSPs are not fully adapted to the DOOH ecosystem, and there is not an abundance of up to date information available to make buying decisions in (or near) real time. Marketers mostly rely on third party data providers to supply nonspecific audience data, which is often the best alternative. But what if we could build on this data for more informed decision making?
After 11 years with the same logo since day one, it was time for a change!
En 2017, a nivel global la inversión publicitaria en medios digitales será, por primera vez en la historia, mayor que la que en TV. Como es de suponer, a medida que los anunciantes incrementan su inversión en digital estos hacen más y mejores preguntas buscando la eficacia
Mobile Marketer There has been a lot of talk lately about how to improve the mobile experience – and yet we also continue to see updates on how many brands are using mobile in an innovative manner to interact with their customers. So what is the gap?
GeoMarketing Last week I attended a Roundtable session hosted by PluggedIn BD where thought leaders within mobile gathered to debate the what, why, and how to’s of mobile engagement strategy. This was a timely topic given the latest news and announcements about ad blocking strategies and the “end of advertising” as we know it that have made headlines...
Matterkind/Rufus partner with Taptap to activate OOH True Reach for Amazon’s Alex Rider campaign.
The advertising strategy developed by Renault for smartphones and tablets in October 2016 has relied on the strategy of OMD and the support of TAPTAP Networks as its sole technology partner.
¿Cómo se gestionan publicitariamente los datos de primera parte y qué provecho se les puede sacar en un escenario de desaparición de "cookies"?
TAPTAP is thrilled to be recognized by Gartner in its Emerging Technologies: Emergence Cycle for NLP Intelligent Applications and Text Analytics research report which evaluates the application and development of natural language processing and machine learning technologies across several industries, advertising and marketing among them.
The Social Extension channel in the Sonata DSP lets you serve your social media creatives and promoted content on inventory outside of social media platforms.
At TAPTAP, we are constantly working to build solutions that help our clients leverage innovative technology and data analysis as they pursue efficiency and performance in not…
The need for all organizations (public and private) to behave in a socially responsible manner should be a general requirement in today’s society. Organizations with high ethical standards contribute positively not only to their most immediate stakeholders (end-users/clients, employees and investors) but also to the larger community.
Como partners preferentes de las grandes agencias de medios y anunciantes, TAPTAP cuenta con un consolidado posicionamiento en el mercado mexicano. En el actual contexto, las marcas se enfrentan a un nuevo consumidor cuyos tradicionales puntos de contacto se modifican.
In May 2020, TAPTAP released a study in collaboration with the University Carlos III of Madrid that used our geospatial technology, Sonata LI, to analyze the evolution of the pandemic in Spain through mobility and other behavioral indicators.
TAPTAP Digital and Broadsign today rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers
Zeotap’s deterministic sociodemographic data has been made available, based on actual use of applications in Mexico, Argentina, Colombia, Chile, Peru and Brazil.
COFIDES grants a total of 645,000 euros to consolidate the commercial implementation of TAPTAP in LATAM. TAPTAP, the Spanish leader in advertising technology, will have the financial backing of COFIDES for its commercial expansion in Chile and Colombia.
TAPTAP and Hearst have reached a collaborative agreement for marketing advertising inventory, certifying the highest standards of brand safety. Sonata, TAPTAP’s digital advertising platform, will allow profiling and activation of enriched audiences in Hearst’s Mobile Apps inventory.
VideoSense by Haptter allows incorporation and synchronization of vibration and touch technology for mobile devices and tablets, with image and sound for videos. The format was developed and registered by GLEEMLABS experts, who under the Haptter® brand, have been researching and developing solutions and new...
TAPTAP presenta una iniciativa innovadora de formación dirigida a profesionales de comunicación, marketing y publicidad en el que se muestran las novedades tecnológicas del sector publicitario y las estrategias de data mobile-centric. El curso muestra de forma práctica las posibilidades del digital marketing y el ecosistema publicitario, analizando casos de éxito reales alcanzados con Sonata, la plataforma
TAPTAP reaches an agreement with global outdoor advertising giant Clear Channel Outdoor incorporating TAPTAP’s Sonata Audience Extension within Clear Channel’s LatAm product portfolio in order to maximize engagement between brands and targeted audiences.
