In today’s competitive market, retail media is a cornerstone of FMCG (Fast-Moving Consumer Goods) marketing. With the rise of retail media networks (RMNs), brands have focused heavily on maximising ROI within in-store and onsite environments like retailer websites and apps. But as these spaces become increasingly saturated, FMCG brands face the challenge of extending their impact. This is where Total Retail comes in, offering a solution that complements your retail media investments without competing with your point-of-sale focused budgets.

Taptap Digital, the area-based marketing platform powered by location intelligence, has launched Total Retail, a breakthrough solution designed to help FMCG advertisers drive meaningful retail outcomes by bridging the gap between brand advertising and retail media.

Connected TV (CTV) has revolutionised the way we consume content and how brands interact with their audiences. We all recognise the value it brings, but the real question is: how can we maximise its impact? Let's explore three ways that can make CTV more effective and efficient within an omnichannel strategy.

Appointment comes as the company scales UK operations to further support growth of advertiser and agency customers.

Context is all around us, encompassing not just what we watch or the content we consume, but our entire environment both online and offline. This environment is constantly changing, and by capturing and analysing these changes, advertisers can dramatically enhance the impact of every impression.

Everything happens somewhere and this is particularly true when it comes to purchases. Wherever you make a purchase, whether it be a product or service or purchased in a physical store or online, the transaction takes place in a specific location.

Artificial Intelligence and Machine Learning are no longer just buzzwords; they have evolved into powerful tools with real-world applications that are transforming the programmatic advertising landscape today.

Cinemark, in partnership with Publicis Groupe, is proud to present an innovative digital outdoor advertising (DOOH) campaign that promises to change the way brands connect with their audience in Lima. Using geo-referenced data from Taptap Digital, this campaign is designed to engage consumers in an effective and relevant way.

Taptap Digital announces the appointment of Olivia Adams and Rob Morrison as Sales Directors in the UK. Adams and Morrison will focus on driving new business and expanding advertiser and agency relationships to support ambitious expansion plans in the UK.

In our last blog, “Unlocking the Potential of Area-Based Marketing in CTV: Part 1 - Define your audience and focus areas” we dove into the first two parts of our 4-phase area-based marketing approach. The first phase is Audience, where we define and discover your ideal audience using 100s of on and offline georeferenced datasets which is then followed by phase 2 Area, where we select focus areas using affinity levels to identify where your ideal customers are concentrated. Now, in this second instalment, we will explore the next two phases of Media and Moments and how they can help deliver a more efficient and effective CTV campaign.

Connected TV (CTV) has revolutionised the way brands can reach their target audience, offering a unique opportunity to connect with viewers on their big screens at home. According to Magnite Research, 78% of households across the UK, Germany, France, Italy and Spain watch CTV.

Mediabridge, a UK and international OOH planning and buying business announces strategic partnership with Taptap Digital to put location intelligence data and technology at the heart of their OOH planning capabilities.

Taptap Digital announces partnership with League-M Europe to expand growth into Germany and the DACH region

Taptap Digital, a leading area-based omnichannel marketing platform, helping brands to discover who and where their ideal customers are and how best to reach them without the need for cookies, announces the expansion of their business into Kenya and Nigeria, two of the fast-growing markets in the region.

Taptap Digital, a leading area-based omnichannel marketing platform that helps brands reach their ideal customers without the need for cookies, has joined the Mastercard Partner Network to transform how businesses advertise.

CTV is a powerful driver of advertising engagement and ROI; however, fragmentation and standardisation challenges remain. With so many CTV solutions available, is it better to opt for something more streamlined?

Taptap Digital announces the launch of a new CTV solution leveraging the power of location intelligence for smarter planning, activation and reporting

Brazil presents a strategic opportunity to rapidly expand operations and accelerate Taptap’s footprint and growth in the region.

Movistar Plus+ launches a new campaign to promote its sports and entertainment content with Havas Media. Utilizing a media-first activation that targeted Metro de Madrid audiences within an omnichannel programmatic strategy in partnership with Taptap Digital and JCDecaux.

Taptap today announces the integration with Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries.