"We are excited to be pioneering programmatic outdoor advertising in Peru. By leveraging Taptap's geo-referenced data, we have enhanced our ability to connect with our audience in a more meaningful way. This collaboration with Publicis Groupe has produced tangible results and drives us to explore new opportunities in DOOH advertising."

"The increased efficiency achieved thanks to location analytics has allowed us to complete our full funnel strategy by incorporating new formats into our media mix."

"We have utilised Taptap in multiple African markets, including South Africa, Namibia, Zambia, Botswana and Swaziland with more to follow. Using area-based marketing and driving qualified footfall from the right audiences into our stores and to our websites are key KPI’s as we grow aggressively into various markets. Whether it's launching new stores or driving awareness of promotions, our strategic partnership with Taptap is incredibly valuable. We value the technology that underpins our thinking and look forward to our future collaborations.”