Through the funnel: how Decathlon adapted its strategy for KPIs from awareness to store visits and brand loyalty

Case Study
May 26, 2022


Decathlon Chile had several goals for their Bio Bio campaign - creating awareness for a new store opening, generating traffic and achieving customer loyalty. They adapted creatives, audiences, formats and KPIs for a customized strategy for each stage of the funnel. Find out how they guided users through the funnel and into stores.

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