SMEs play a huge role in the local economy, but have trouble accessing capital in order to scale. ABSA & Dentsu developed the Wezesha Biashara campaign to provide SMEs with working capital and assistance. The campaign drove branch visits and a 15% increase in leads online.
Taptap Digital, a global omnichannel advertising and marketing intelligence company, now offers Digital Brand Effect (DBE) studies by Nielsen, a longstanding leader in actionable audience insights, data and analytics, for its solutions powered by Sonata Location Intelligence (Sonata LI), Taptap’s geospatial analytics platform.
OOH campaign achieves 50% on-target reach as measured by geospatial data. BEAT activates digital campaign to connect with audiences not covered by OOH venues
See how a large telecommunications advertiser leveraged Social Extension and machine learning optimization to drive qualified traffic.
