SMEs play a huge role in the local economy, but have trouble accessing capital in order to scale. ABSA & Dentsu developed the Wezesha Biashara campaign to provide SMEs with working capital and assistance. The campaign drove branch visits and a 15% increase in leads online.
See how Woolworths, a leading retailer, leverages Taptap Retail Solutions for two very different business units to great success.
MINI, along with Wink and TAPTAP’s technology, launch with the MINI Countryman, an all-terrain advertising model that adapt the versatility of this model to the user's context.MINI has achieved a x7 increase in campaign engagement,<span style="font-weight: 400;"> with respect to typical weekday results.
The goal of the UNOde50 Christmas campaign was to increase mobile-user traffic to its physical stores in Madrid and Barcelona. The advertising campaign on mobile devices was geotagged around points of sale and supports which made up the outdoor circuit.