ABSA Kenya and Dentsu connect with SMEs to offer much needed capital

Taptap
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Case Study
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December 15, 2021

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SMEs play a huge role in the local economy, but have trouble accessing capital in order to scale. ABSA & Dentsu developed the Wezesha Biashara campaign to provide SMEs with working capital and assistance. The campaign drove branch visits and a 15% increase in leads online.

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