Omnichannel advertising and marketing intelligence

powered by location
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Our story

What began as a premium mobile advertising network in 2010 has grown into a highly flexible global platform powered by location intelligence.

The Sonata Platform by Taptap offers new possibilities for data-driven omnichannel media buying across the open web and advanced geospatial market analysis for 360° insight into your business.

We connect audiences and brands globally for objective and transparent results.

Why location?

Location is everywhere - literally

Everything happens somewhere and at Taptap, we believe this is a game changer for marketing and advertising technology. In our transition from a mobile ad network into a global  omnichannel DSP, we have found that location can be applied not just to the world of mobile advertising but to every media channel as it adds the ultimate context.

Context defines success

Incorporating context creates a better user experience and a more efficient impression.

Cross environment and cross channel

Location merges online and offline behavior and enables omnichannel campaigns.

Data aggregator for geospatial analytics

Connect multiple data ecosystems through location for a privacy-first 360 analysis.

Our Products

Sonata Platform

Everything happens somewhere and at Taptap, we believe this is a game changer for marketing and advertising technology. In our transition from a mobile ad network into a global  omnichannel DSP, we have found that location can be applied not just to the world of mobile advertising but to every media channel as it adds the ultimate context.

Sonata

DSP & DMP

Globally scalable programmatic demand side platform and data management platform powered by location. Reach more of the right users on the open web.

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Sonata

Location Intelligence

Collective analysis of data sets like point of interest activity, online and offline behavior and media saturation for advanced planning and insights that is 100% privacy first.

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Sonata

Local

Local advertising with globally scalable technology. Sonata Local users can directly access omnichannel media, streamline creative approvals and track campaign ROI

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See what location can do for you

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