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How to impact users who reject cookies?

What is the current volume of cookieless browsing? In what stage of development are the technological solutions that can impact users who reject cookies?
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Álvaro Rodríguez, VP Sales & Business Development in Taptap:

"Taptap has developed targeting solutions that do not rely on data from unique users, but on the collective analysis of many data sources, normalized and analyzed through a common denominator, location. The outcome? 100% privacy first solutions that give us a clear picture of audiences and their dynamic contexts."
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Taptap
December 15, 2021

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